Generative AI Governance Framework for Marketing

As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly. The Generative AI Governance Framework for Marketing provides organizations with a comprehensive roadmap for harnessing the power of generative AI while safeguarding consumer interests and ensuring legal compliance.

The framework consists of three components: governance dimensions, an implementation guide outlining steps such as assessment, policy development, training, monitoring, and establishing feedback loops, and a decision tree.