Monday, November 21, 2022
Registration & Networking
Registration & Networking
Welcome Remarks
Welcome Remarks
Opening Keynote - Shaping the Future of Marketing
Opening Keynote - Shaping the Future of Marketing
An insight into the transformational, ground- breaking, science backed initiatives being undertaken by the MMA to architect the future of marketing.
UAE Data Maturity Initiative and Preliminary Findings
UAE Data Maturity Initiative and Preliminary Findings
Extraordinary Customer Experience with SAS Customer Intelligence
Extraordinary Customer Experience with SAS Customer Intelligence
How SAS helps companies to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.
SAS delivers purpose-built intelligent marketing to brands around the globe.
Best Practices of Data-driven Marketing
Best Practices of Data-driven Marketing
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What are the basics of data maturity and its role in marketing and advertising decisions?
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As is vs To be – practical examples of the data lifecycle.
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What are the key factors influencing the level of data maturity in companies,
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How to accelerate the path toward achieving data-driven marketing organization?
Digital Transformation & Innovation Lead, Middle East Africa (MEA), Turkey & Central Asia
SAS
Closing Remarks
Closing Remarks