MMA CONNECT | 10 September 2025
MMA CONNECT | MarTech
8:30 – 9:10
Registration
9:10 – 9:20
MMA Welcome
Creating Value for the C level Marketer
9:20 – 9:40
Winning with Leadership in Times of Uncertainty
9:45 – 10:00
Marketing at the Speed of Change
In a world where algorithms evolve faster than strategy decks, the job of a marketer has never been more complex, or more critical. In this provocative opening keynote, Luisa will share thoughts on how today’s top marketers should navigate exponential change, rebalance the brand-performance equation, and design for agility in a world where attention is fragmented and expectations are sky-high.
10:00 – 10:35
The Brand Advantage: Leading with Meaning in a Metrics-Obsessed World
- Reinforcing the importance of brand positioning, emotional connection and long-term consumer relationships in a marketing world increasingly dominated by short-term performance metrics
- Long-term brand-building strategies, consumer engagement, and the evolving role of marketing leadership
- Solving the critical barriers to marketer growth, and addressing the challenge of balancing brand love with performance marketing
- Modern marketing value proposition and capabilities map: A framework developed by the MMA to map the value marketing organisations can deliver to customers and the business along with their capabilities to drive growth
10:35 – 10:45
Q&A with Audience
10:45 – 11:00
Are you ready for the Martech revolution?
- Emerging trends
- Marketing automation
- Latest technologies
11:00 – 11:20
Location Data: The Untapped Engine of Smarter Marketing and Business Intelligence
Location data is no longer just a tool for counting footsteps - it's a strategic asset for understanding consumer behaviour in the real world
11:20 – 11:30
Q&A with Audience
11:30 – 11:50
NETWORKING BREAK
11:50 – 12:35
Are AI Chat Platforms Replacing Your Martech Stack? Rebalancing Control, Data & Outcomes
Vincent Maher’s recent article explores a seismic shift: marketers increasingly interact directly with AI chat platforms rather than traditional martech dashboards. This panel will dive deeper — exploring where marketing ops sit in this new world, what CMOs need to manage, and how to harness generative AI without losing control
12:35 – 12:45
Q&A with Audience
12:45 – 13:30
LUNCH BREAK
13:30 – 14:00
A roadmap for integrating AI into your marketing strategy/How to boost advertising effectiveness using AI-driven personalisation
- Marketing AI implementation checklist
- A comprehensive roadmap for responsibly integrating AI into marketing strategies
- Leadership endorsement, governance, data strategy, vendor assessment, employee training, risk management, and continuous improvement
Research:
CAP study
How AI personalisation technology can create optimised omnichannel experiences
Use cases in marketing
14:00 – 14:10 AM
Q&A with Audience
14:10 – 14:30
Unlocking The Power of Data
MTN Ads case study
Connecting with audiences in new and impactful ways
14:30 – 14:40
Q&A with Audience
14:40 – 15:00
Why Marketing Needs a Holistic, Data-Driven Approach Across All Touchpoints
- Data architecture, analytics, digital strategy and media execution, driving business growth through consumer insights and omni-channel excellence
- Data maturity benchmarking: Longitudinal trends and maturity personas
- CX maturity
- Identity strategies
- Measurement and attribution
- ROEX: Return on Omnichannel Experience
MMA CONNECT | Retail Media
15:00 – 15:30
Registration
15:30 – 15:50
The Rise of Retail Media
16:00 – 16:20
From Broad Reach to Precision: Using Data Science for Smarter Retail Audience Modelling
Audience refinement & strategy through predictive analytics
How brands and retailers can use advanced data science techniques (like propensity modelling) to identify who is most likely to respond, purchase, or engage. Case study sharing.
16:30 – 16:50
Measuring What Matters: Evolving Retail Media Metrics for Next-Level Performance
Audience targeting measurement & advanced performance analytics
How to track and interpret campaign results with more sophisticated KPIs (beyond impressions/clicks) including sales lift, LTV, and unified attribution.
MMA AI Essentials Workshops
9:30 – 10:45
AI Marketing Essentials: Accelerate Your Journey
Discover how to put AI to work in your marketing right now. In this fast-paced, practical session, Quinton Jacobs will showcase real-world tools and use cases that are transforming how brands create content, engage audiences, and analyse performance. You’ll see live demonstrations of AI in action – from generating campaign ideas to producing high-impact visuals – and leave with actionable strategies you can apply immediately to accelerate results and boost ROI.
11:00 – 12:15
Retail Media Mastery: Turning Data Into Measurable Growth - Strategy for CMOs
High-level strategic approaches to integrating retail media into the broader marketing mix.
12:30 – 13:45
Location is the new Intent: A Data-Driven Approach to Audience Targeting
14:00 – 15:15
Pixels with Personality: Where Prompt Engineering Meets Brand Storytelling - Strategy for CMOs
15:30 – 16:45
Leveraging Adtech and Martech to Deliver Marketing Value
Double click on Omnichannel engagement speaking to audiences on & off MTN network,across owned and 3rd party channels.
Workshop Host
Become an MMA CONNECT South Africa 2025 partner today.
Fill out the form below to request more information:
or, contact:
Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]