Thursday, April 11, 2024
Registration / Welcome drinks
Opening Remarks
AI a Panacea for Marketing
Introduction to MMA Germany
MMA Germany Executive Chair Mark Waechter and MMA Germany Country Director Elvin Altun Noyan will share updates on MMA Global AI Concortium and local German activities.
Creative Effectiveness in the Age of AI
Kantar will be discussing how marketers are and can use AI to optimize their creative excellence with use cases.
Decoding New Technologies for marketing: why it all comes back to the obvious
In a fast paced world with new channels and technologies and a demanding and informed next generation coming, what is the most important thing in marketing? Join Götz Trillhaas in his journey to talk through user behavior, marketing challenges and how technologies like AR and AI transform the way marketers think about campaigns, learn about how technology and communication are evolving, and yet the most important thing stays the same to effectively connect with your audience.
Expert Panel Discussion: "Harnessing AI for Marketing Success"
As businesses strive to stay ahead in a competitive landscape, understanding and implementing AI has become crucial. This panel will delve into the practical applications, challenges, and future possibilities of AI in marketing. Attendees will gain insights into how AI can personalize customer experiences, optimize marketing campaigns, and analyze vast amounts of data to predict consumer behavior.
